How to Find the perfecr niche for your business

Finding Your Niche in 20mins or Less, with 3 Simple Steps!

Note: I strongly suggest you check out my Resources Page for information and convenient links to lots of resources that’ll help you build your online niche based business. Check it out!

This is a post a lot of people have asked me to write. So, here goes!

Finding a niche as an aspiring lifestyle designer, digital nomad, web entrepreneur, internet marketer – whatever you want to call yourself – is about as important as remembering to take your skiing equipment on a visit to Switzerland! If you don’t, you won’t get very far.

I’ve been in the ‘real world’ of marketing for 20-years. It’s only over the last 18-months that I have become a huge student of everything internet marketing related, as part of my quest to become a Virtual CEO – leaving me to not only live the life I want to, but continue to grow my brick ‘n mortar business, as well create and launch a huge amount of online business entities as well.

I know what my ‘overall’ niche is. It’s mobile entrepreneurship. However, that’s just the beginning. If I want to create and market successful online products and services, I need to focus on finding a niche, not just once, but over and over again, to be able to create countless business opportunities for myself online.

Lets face it, when you start something new for business (anything!) there is always a lot to take on board. And if you’re like me, you really look at every angle so that when you do launch something it has the absolute best opportunity to succeed. Finding your niche and getting to the point of finding niche market keywords isn’t any different. Trust me.

However, instead of getting bogged down with all the flashing lights of plugins and software you can use and techniques the ‘pros’ promote and make money from, I decide to keep it surprisingly simple. Easy. Quick.

Step #1 – Finding Niche Market Keywords to Work With
This is the really fun part when it comes to finding your niche! You get to play around here, and search for niche ideas, which is super-easy with Google’s External Keyword Tool. This is a free tool that allows you to find out both local and global search volumes for certain keywords, related keywords, as well as the competitiveness of those keywords, too.

For this example, I’ve chosen the keyword ‘how to kiteboard’.

kiteboard-monthly-searches

It’s invaluable for the entrepreneur wanting to focus on finding a niche to exploit and make money from!

You’re basically going to want to find keywords that pull in an absolute minimum of 1,000 global searches a month (some people chose this number to be affiliated with local searches, however – its a global economy, right!?), but preferably, twice that amount. You’ll also want to be sure that they are not overly competitive, too.

Out chosen example of ‘how to kiteboard’ has a global monthly search volume of 3,600. Perfect!

Step #2 – Checking Out the Competitiveness of Your Keywords
Once you’ve spent some time finding niche market keywords that you want to work with, and subsequently figured out what keyword you’ll focus on, you can then check out how competitive is really is!

Do this simply by going to Google.com and typing in your chosen niche keyword. You then get to see how many other pages get listed in the results for the keyword, along with any PPC competition, too!

checking-competition

You should also spend a bit of time checking out the video and image search results, too – not for any major reason, but its nice to see what other type of ‘competition’, other than the organic results and PPC customers, is out there when finding your niche in general.

Step #3 – Deciding on ‘No’, or ‘GO!’
Based on the results of the competitiveness test you’ll be able to figure out if you are going to move forward with your niche idea.

Here’s the deal – in our chosen example of ‘how to kiteboard’, there were just over 96,000 websites that popped up in a simple Google search on the keyword. Plus – I hit the refresh button 10-times and the only two PPC ad’s for the same keyword were the only two ad’s that were shown on each attempt. Meaning, there is very little ‘paid for’ competition.

This leads me to believe that because the organic competition is low, and there is very little paid advertising on the keyword, in this case, it would be a ‘GO!’, rather than a ‘No’. If there had of been a boat load of PPC ad’s on the sidebar and at the top of the results page, I probably would not have gone forward with this as a potential niche.

Once you’ve decided its a ‘Go!’, select a domain name that fits your keyword perfectly if possible. Also – try and include a few different keywords all within the same keyword. For example, with our keyword ‘how to kiteboard’, we could select and register any of the following:

howtokiteboard.com (includes our primary keyword and ‘kiteboard’)
howtostartkiteboarding.com (includes our primary keyword, plus the domain name itself is a keyword, ‘kiteboarding’ and ‘start kiteboarding’)
howtogetstartedinkiteboarding.com (includes our primary keyword, and lots more!)
Your Domain, Hosting and Developing Your Niche Site
Registering your domain and hosting your site – Once you’re ready to go ahead and register your domain name, seriously consider doing so through BlueHost (be sure to watch my free step-by-step tutorial to setting up your Bluehost account in less than 10-minutes!), as you get your hosting taken care of at a great price and the domain name is on the house! I personally use these guys for pretty much ALL of my websites and blogs.

blogging-tutorial

One of the really cool features from Bluehost is their one-click WordPress installation. You need know absolutely ZERO coding or programming, it does everything for you!!!

Designing and developing your blog / niche site – When it comes to themes and designing your blog/website, if you want to go big, and get real pro right out of the gate, I suggest you look into the Rainmaker Platform, which is what THIS website is built with. To keep things a little more simple, once you’ve got started with Bluehost, you can visit StudioPress to get your site looking pretty.

Passion Will KILL Competition – Always!
Here’s the deal… If your chosen niche keyword has a certain amount of competition, more than you would usually be happy with, but you are super passionate about the niche you’re thinking of getting involved in, go for it! In my mind passion will always overcome plain old competition. It’s the passion behind Zappos that’s made them the driving force behind shoe sales online – even though there are a ton of people selling shoes online.

So, I hope my simple 3-Step process to finding a niche has got you all excited and about ready to click over to the Google’s External Keyword Tool to start checking out your own ideas. Remember, finding your niche is just the beginning, however.

Once you’ve done it, and the domain is registered, and your theme is installed – then its time to start creating your content, building your links and kick-starting your email marketing list.

If you follow the 8 steps contained in this post you're almost guaranteed to find your perfect, and profitable, niche. I dare you to click here and try.
Table of Contents
01 - So What Is A Niche Market Anyway?
02 - What Makes A Good Niche Market?
03 - Do I Follow Passion or Money?
04 - Do I Have To Be An Expert To Enter A Niche?
05 - How To Find A Niche Market
06 - Working Out If Your Niche Is Profitable
07 - Evaluating & Testing Your Niche
08 - Turning Your Idea Into A Business
Conclusion On How To Find A Profitable Niche
Are you hoping to find your profitable niche but don't know where to start?

Or maybe you're not even sure what a niche market really is?

Perhaps you want to start an online business but currently don't have a business idea or market in mind?

Look I get it, it's a minefield at times with all the conflicting information out there.

But I've got you covered...

If you read the whole of this guide today then you will find your profitable and perfect niche (i.e. your online business idea) TODAY. Seriously, this is the ultimate guide on how to find a profitable niche. If you are new to internet marketing or have been around for a while but are stuck in the internet wasteland unable to progress, then this guide is for you.

Each chapter is designed like a mini-guide that can be read as a standalone page but you'll get the best results if you read it from start to finish. You can start reading from the beginning by clicking here.

01 - So What Is A Niche Market Anyway?
Before you start a website or business, you should know who you're targeting and if there's a high-demand market. This is called "niche research".

Most people fail here as they pick topics that are way too broad and either have them competing for head-to-head against mainstream multi-million dollar brands (you probably can't win that fight) or they create website a website that is too vague and doesn't appeal to any specific person. This section will explain to you exactly what a niche market is in the simplest of terms.

Read it here.

02 - What Makes A Good Niche Market?
Taking it further, you'll learn what's makes a niche market profitable and how to come up with lucrative online business ideas. You'll also learn what some of the most profitable markets on the internet are. Some of the information revealed in this section will surprise you so start reading now...

Read it here.

03 - Do I Follow Passion or Money?
This question is always asked and for good reason too. Do you follow your dreams when starting an online business or chase money? The answer is...it depends (and I'll explain why in the guide). I also ask a panel of marketing experts for their thoughts, you may be shocked at the answers.

Read it here.

04 - Do I Have To Be An Expert To Enter A Niche?
This is a huge dilemma for most new marketers. Because you probably aren't the world's expert on anything, right? Me neither. The good news is that you don't have to be.

You'll learn how to "hack" your way to authority in any niche (without being dishonest by just using your existing knowledge and marketing to the correct audience) and still be able to build an evergreen online business, so let's do it.

Read it here.

05 - How To Find A Niche Market
Niches are literally everywhere especially with the internet at your fingertips. A niche is essentially just a topic a similar group of people spends money on after all. Yet so many new marketers struggle because of outdated information on how to find one or what you should be looking for. Here's a bunch of ways to find profitable niche markets, online business suggestions, and "side hustle" ideas with ease, just click to read.

06 - Working Out If Your Niche Is Profitable
Not every niche or online business idea you come up with is worth pursuing. Learn what you need to know to figure out the profitability of a niche or business below. Use these simple strategies to see how much money can be made when you click here.

Read it here.

07 - Evaluating & Testing Your Niche
You can only get so far without testing your niche, business plan, or side hustle idea. So take this section and apply it to test out your niche. I cover some simple tasks you can do to avoid wasting time or money. You'll also know how to tackle your niche while standing out from other blogs and websites when you click this link

Read it here.

08 - Turning Your Idea Into A Business
By now, you've got a few niches that you may want to pursue. Learn what you need to do to turn them into ideas and plans. This is the exciting bit where you start a website and make money!

Read it here.

Conclusion On How To Find A Profitable Niche
Finding a profitable niche market or online business idea that is viable, profitable, and that you personally can compete in is a crucial part of online niche marketing.

But if you don't get it to spot on you don't have an online business as everything else relies on this stage.

If you follow the guide you WILL learn how to find a profitable niche (and you can start sending website traffic using this guide).

And then you can start your new online business. I hope you take value from this guide and all the best in your online ventures! And please leave a comment below to tell me if this has helped you find your niche...